How to Find a Unique Product or Service

by Kim Haas

I would say the most frequently asked question from beginners about opening their own business is 'What should I sell?' I then proceed to ask them, 'What interests and hobbies do you have?' Most don't know how to answer that question because they cannot possibly envision how their own interests and hobbies could be turned into a business. After a long silence I then ask, 'Why do you want to start your own business?' The beginner will immediately answer, "To make money"....

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