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Good Sponsorship Pays Offby pillusch
Sponsorship, as it is mostly understood today, is about money. A sponsor is a person or a group that provides funds for an activity, especially a commercial organization that pays all or part of the costs of putting on a concert, sporting event, etc., or a business firm that pays the costs of a radio or television program in return for advertising time. Weve all heard Well be back after some messages from our sponsors on our favorite news program, or have seen the yahoo logo in sporting events. Sometimes its even difficult to see the actual sporting event, because all there seems to be on the screen are the logos of sponsors like Coca Cola, IBM, Quaker State
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