Seven Tips for Developing a Solid Networking Strategy From the Book - Cracking the Networking CODE

Let's start with a quick reminder:

Networking is NOT forcing yourself or your products on someone.

Networking IS getting to know people, their lives, and their needs.

Networking is NOT selling your products and services at every moment.

Networking IS being progress for the people you connect with.

Networking is nothing new. Most of our relationships began through networking and referrals. Heck, Paul McCartney met John Lennon through networking.

One of the steps in effective networking is to Open Face-to-Face Relationships. This involves creating and sticking to a networking strategy.

Here are seven tips to consider:

1. Proactively seek the right new contacts.

Develop your plan of action and get started without delay. Identify who you want to meet, where you are likely to meet them, and how you will follow up. Invest quality time thinking about the people who can best offer you the right information, contacts, and opportunities. Build relationships with these people by understanding what you have to offer them.

Start by asking yourself: Where are the best places to make face-to-face contact with them? Answering this question will help you decide which organizations you should belong to and which events you should attend. Important point: The organizations that are the best fit will change over time as your business grows and your career develops.

2. Go with realistic expectations.

You are (probably) not going to land a big account or forge an automatic strong link from a five-minute encounter. Networking takes patience! Networking takes persistence! Come to terms with the fact that it is probably going to take more than one meeting for folks to come to the conclusion that you are amazingly with -it and that you offer progress for their lives.

In fact, it has been proven that it takes most people six to eight progress-based impressions to remember and begin to trust a new person.

Keep firmly in your mind that networking may not provide immediate benefits. It may take years to see the results of your networking efforts, or you could open your e-mail in the morning and have a cool opportunity from someone you connected with the day before.

3. Start with people you know and trust.

Shy? Nervous? That’s understandable. Start with people you know and trust. Share your desire to be introduced to quality individuals who would be good for you to know. Get connected to the people your contacts know.

4. Vary your activities.

5. Successfully let go.

As you and your network grow, you will need to make some changes. Let go of organizations and associations you can no longer maintain properly, or that are no longer relevant. Without forgetting where you came from, allow your network to evolve with you.

6. Have a goal for each event.

Decide what you hope to gain before you go. Write it down. Then get there and work toward it. Commit to staying until you have met and connected with your predetermined number or selection of people. Think about it. Set a target and push yourself. This will keep you from walking aimlessly around the room.

7. Keep a log.

For a month, keep a log of everyone you meet. Then classify and analyze them. Which contacts are most valuable? Where did you meet them? Who are the takers and who are the givers? Any time-wasters? Hey, your time is valuable too.

Crack the Networking CODE.

Be Progress (TM).

Recognized as a ‘Sales-and-networking guru’ by the Dallas Business Journal, Dean Lindsay is the founder of The Progress Agents LLC (http://www.ProgressAgents.com) – a seminar company dedicated to empowering progress in sales, service, and workplace performance.

Dean's best selling book Cracking the Networking CODE: 4 Steps to Priceless Business Relationships has been endorsed by a who's who of business leaders and performance experts including Ken Blanchard - author of The One Minute Manager, Brian Tracy and Frank Bracken, the President and COO of Haggar Clothing Co.

Jay Conrad Levinson - the author of Guerrilla Marketing, thought so much of Cracking the Networking CODE that he wrote the book's foreword.

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