Naming Your Business

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You put a lot of thought into naming your children, why wouldn't you spend a considerable amount of time naming your business too? Your business name is the first impression of your business and the products and services you offer. It's important to name it wisely.

Select a name that will be easy for the customer to remember and gives a clue as to what product or service you are selling. Flip through a few pages in your phone book and try to relate a product with the business name. This may help you in deciding on what name you choose. It won't hurt to write down several and then narrow down the list over a period of a couple days until you find one that suits your business the best. It also might help if you bounce a few ideas off a friend or associate. Often times you can get a few more ideas using this method.

Doing a search on trademarks is also a good idea as you wouldn't want a conflict in names with someone else already doing business in your area. A good place to start checking trademarks is the US Patent and Trademark Database at http://www.uspto.gov/tmdb or at Name Protect at http://www.idresearch.com. Both of these sites offer free database searching to help you in discovering if your business name is a conflict with preexisting trademarks. The last thing you want to do is infringe on an existing trademark and start off your business with a lawsuit.

Businesses that use a name other than the owner's must register the fictitious name with the county as required by the Trade Name Registration Act. This does not apply to corporations doing business under their corporate name or to those practicing a profession under a partnership name. For more information contact your state or local government.

No matter what you decide to name your business, it will make a big difference in how your company is perceived by others. By taking choosing a name that is unique and easy to remember, you are setting the stage for the success of your business.

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