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Home | Business | PR - Media

13 Articles Found in PR - Media Category.

       
How Search Engines Have Changed Public Relations [ 22]
The survival of conventional PR then becomes a question of updated technology. When choosing a Public Relations company to help your business maintain an image, it is no longer a question of who has the longest track record, but who has the longest reach.
Author:  James Lin
Submitted: 2006-01-21
A Look at Weight Loss Infomercials [ 23]
Only in America could billions of dollars be made selling weight loss products to people who need to shed a few extra pounds. In a world full of starving people, Americans seem to have emerged as a nation of overfed, under exercised fatties who can’t put down that bag of potato chips, stop eating that ice cream or refuse that second (or third?) helping of pasta.
Author:  Richard Romando
Submitted: 2006-01-01
The Power of Buzz [ 13]
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."
Author:  Susan Friedmann
Submitted: 2005-12-28
Using the Media Effectively [ 10]
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize your tradeshow effort.
Author:  Susan Friedmann
Submitted: 2005-12-28
How to Run a Successful News Release Program [ 8]
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.
Author:  Claire Cunningham
Submitted: 2005-12-28
Determining how much Auto Insurance Coverage you Need [ 34]
The Three Basic parts to an Auto insurance Policy
Author:  Matt McWilliams
Submitted: 2005-12-07
Managers: Yes, You DO Need Public Relations! [ 19]

Fact is, managers MUST do something positive about the behaviors of those important external audiences of theirs that MOST affecttheir operation.
Author:  Bob Kelly
Submitted: 2005-10-05
Media What? How to Create a Media Kit [ 22]

A Media Kit, also called a press packet, is simply a collection of information that typically includes a letter to the recipient, brochures, testimonials, reviews and a business card. A media kit is a sampling of key information about you and your company, what you do and why they should care.
Author:  imported
Submitted: 2005-10-05
PR's Only True Measure [ 28]

Surely we can agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
Author:  Bob Kelly
Submitted: 2005-10-05
Public Relations Vs. "Consumer Generated Media" from Bloggers [ 30]

Will PR firms figure out how to control consumer generated media pouring out of hundreds of thousands of blogs daily?
Author:  imported
Submitted: 2005-10-05
   
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