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Welcome to The Long Tailby James Lin
Theres an old saying in television advertising: about half the advertising money we spend works, but we dont know which half. The advent of trackable media, like video on demand, has entered televisions mix and gives a free-spending ad exec fits. Their ads can be more accurately traced! The T.V. execs call these quantifying technologies new media. On the Internet, we simply call it search....
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