| What You are Marketing is Yourself [ 48] By: C.J. Hayden | |
| Marketing a service business is not the same as marketing a product. The strongest asset you have in marketing your business is actually yourself. Allowing your customers to get to know you will build their trust. You deserve to be the star of your own promotional materials. |
| Brand Development – You Should Improve Your Branding [ 39] By: swhitey | |
| Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one. |
| The 10 Keys to Branding Your Massage Therapy Business [ 37] By: kimpark | |
| Do you struggle to attract and retain the right clients for you? Do you yearn to have word-of-mouth renown? In an increasingly challenging market flooded with talented therapists and extremely savvy consumers, discover 10 Keys to developing a brand full of integrity that will inspire you, attract loyal customers, and make promoting your practice effortless. |
| It’s All About Marketing [ 39] By: jaci_rae | |
| It’s all about marketing and perceived value. How do you add value to your product and market it to success? |
| Maximum Impact Media Advertising [ 41] By: ajames | |
| If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing |
| What is Brand Essence? [ 45] By: bjsowder | |
| Brand essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniqueness of a brand.Determining and capturing Brand Essence involves extensive research with customers and non-customers to acquire a keen understanding of needs and desires. |
| What Is Brand Identity? [ 46] By: swhitey | |
| A strong brand identity can position a company above its competition all by itself. |
| The Makings Of A Marketing Plan [ 44] By: swhitey | |
| Fact is, just the thought of a “marketing plan” overwhelms many. Mention of projections, studies, demographics and segmentation are returned with blank spacey stares. |
| Google Takes Manhattan [ 56] By: swhitey | |
| Google’s Internet search brand is so strong that we forget how big a player it’s becoming in the world’s advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google’s online brand image. |
| Using Niche Concepts to Catapult Your Website [ 45] By: lginger | |
| No matter how you plan to make money from the internet, you must learn that the most successful websites don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. Whether you are promoting your own products or services or someone else’s, you need to hone in on your niche. |